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2024 ATI Rebranding Campaign

We are excited to announce a rebranding contest aimed at refreshing our organization’s visual identity and global reach. This contest invites participants to create a new logo and tagline that reflect our future. The contest will feature two separate categories—logo and tagline—meaning the winning logo may be paired with a different winning tagline. Our goal is to harness your creativity and vision to develop a professional brand that resonates with our community. The winning selections will not only earn prizes but also help determine ATI’s color scheme and featured in our organization’s future branding materials, website, social media and more. Join in the fun today!

2024 ATI Rebranding Rules

1. Eligibility
a. 
The contest is open to any current individual or organizational members of ATI.​
b. 
Team submissions are permitted but must be submitted under a single individual’s name. If selected, that person will be awarded the prize.
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2. Guidelines and Best Practices
a. 
Submissions must include a physical logo or written tagline.
b. 
The contests are separate, meaning your logo may be chosen along with someone else's tagline.
c. 
A brief description explaining the concept behind the entry is recommended but not required.
d. 
Entries must be original and not infringe on any existing copyrighted material.
e. 
File formats accepted [PDF, PNG, JPEG, etc.], with minimum resolution of [dimensions] for logos.
f. Up to five (5) logo options and five (5) tag lines may be submitted per person.​
g. All images, including any font must be accessible as possible for individuals with visual impairments.
h. 
Colors represented in images must be identified for ATI to create a branding kit.
i. 
All images must be able to be modified as requested by ATI in regards to color(s), font(s), orientation and format.
 
3. Entry Deadline
a. Submissions must be received by [date and time].
b. Late entries will not be considered.
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4. Judging Criteria
a. Creativity
b. Relevance to ATI's mission
c. Simplicity and scalability of the design
d. Adaptability across all platforms
 
5. Submission Process
a. Entries must be submitted via Jotform [URL here].
b. â€‹â€‹â€‹The ATI Media Committee will review all submissions and will vote or narrow down entries to present to the ATI Board of Directors, who will determine the final winners.
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6. Prizes
a. 1st place logo winner will receive one (1) free 2025 conference registration.
b. 1st place tag line winner will receive one (1) free 2025 conference registration.
c. 2nd and 3rd place winners for each contest will receive one (1) free 2025 individual membership for a total of four (4) free memberships.
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7. Use of Winning Design and Tag Line
a. The organization reserves the right to modify the winning design.
b. All intellectual property rights of the winning entry will be transferred to the Association of Travel Instruction.
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8. Announcement of Winners
a. Winners will be notified and announced by [date].
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9. Disqualification
a. Plagiarism or use of unauthorized content will result in immediate disqualification.​
b. Any entries that violate guidelines or are deemed inappropriate will be disqualified.
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10. General Conditions
a. Participants agree to allow the Association of Travel Instruction to use their submissions for promotional purposes and winning logos and taglines become the property of the association.
b. ATI reserves the right to cancel the contest at any time or to select no winner if none of the entries meet the quality standards.

Join the Contest!

Past and Current Logos Used

Screenshot 2024-09-24 133441.png
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Screenshot 2024-09-24 133059.png

Questions? Email the Media Committee at mediacommittee@travelinstruction.org.

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